Notes on getting more customers
Plain advice on messaging, landing pages, and simple automation, written for small businesses and online sellers who want fewer visitors slipping away.
What to automate first when you run a small business
Automation advice usually skips the only question that matters: what should you automate first? Here is a plain test for spotting the tasks worth automating, the order to do them in, and the human moments to leave well alone.
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How to describe your business so people actually buy
Most small businesses describe what they do, not what the customer gets, and it quietly costs them sales. Here is how to rewrite your headline and intro into a clear promise, with real examples across trades, coaching, and online selling.
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The real cost of a no-show, and the three messages that prevent it
Every no-show costs a service business the slot, the travel, and the job that could have filled it. Here is what no-shows really cost, and the simple three-message reminder system that stops most of them.
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Why your DMs go cold, and the follow-up system that closes them
Most small businesses lose sales after the first reply, not before it. Here is why your DMs and enquiries go cold, and a simple follow-up system that turns more of them into paying customers.
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Turn website visitors into customers: a simple framework
Most small business websites lose people who were ready to buy. Here is a plain, five-part framework for turning visitors into paying customers without a redesign.
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Why your landing page gets traffic but no sales
Plenty of visitors but no sales? The gap is almost always messaging or design, not your audience. Here is what to fix on a landing page that gets traffic but converts no one.
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